BlackBerry, Smartphone of the businessman

BlackBerry is one of the most popular smart phones in the world, developed by the Canada based company Research in Motion (RIM). The mission is to empower businesses with an official ‘phone’ with which user can also receive emails, send replies, do task management, and manage meetings through calendar. Also, the phone has a QWERTY keypad that makes texting or emailing much easier by emulating a standard keyboard.

BlackBerry has now become THE gadget to have, with several businesses adopting it as the official phone for their employees.

One of the special features of the BlackBerry is the synchronization with mail server such that all incoming mails are automatically pushed to the BlackBerry device with a red blinking light that signals a new message. There is no need for a manual synchronization.

The following are some of the features of the BlackBerry smart phone:

* 3G connectivity and Wi-Fi enabled.
* GPS with maps, directions, turn by turn routes
* Communicating with Emails, text messaging, voice and social networking
* Multi color display
* Built in Camera to take pictures, set picture size, Apply color effect to Pictures
* Video recorder
* Web browsing
* MP3 player
* Internet Faxing

There are several BlackBerry applications & phones that have been released with various popular features, for eg, the latest BlackBerry Torch has memory of 8 GB expandable to 32 GB, Pinch and Zoom for the screen, Enhanced music player, a 5 MP camera with flash, faster and richer browsing with tabs, Bookmarking favourite sites, and Social feeds integration – ability to update multiple social networks with a single post.

Although Blackerry had the lion’s share of the smartphone market when it was initially launched in 2002, there are new players now eating into the pie.

Currently the BlackBerry marketshare has dropped compared to last year. This is mainly because of rising popularity of iPhone and Android from Apple and Google respectively.

In the current market, a smartphone’s popularity is affected to a large extent by the applications available for the user, and the ease of loading the applications onto the smartphone.

With iPhone making huge inroads into the application market, BlackBerry is facing some stiff competition.

Nevertheless, Blackberry has a huge and loyal customer base and with its own BlackBerry App World, the users are given several choices from games, social networking, productivity apps to themes.

The forthcoming years are going to be exciting ones for smartphone users with companies competing to produce the best smartphone, using improvements in technology and innovative designs.

We have BlackBerry application developers with several years experience. We have many BlackBerry application development projects under our belt developing innovative applications for users.